The cliche of the day: Out with the old and in with the new.
When I started dabbling in online marketing, one of the first things I did was snag my own name – kevingivens.com.
Several times I entertained the idea to turn this domain into a money-making blog in an area I was interested in pursuing. But just like my college major, I restlessly switched between blogging about personal growth, finance, entrepreneurship, and making money online – none of which I was expert in.
That’s one of the things I’ve learned in the last 8 years working online – experts in a field tend to rise to the top.
Too many people (myself included) start blogs about a topic they want to be an expert in, instead of acquiring the knowledge and achieving success in an area, and then trying to teach others. Lesson learned.
For example, I used to have an article published here about what it takes to become a successful entrepreneur. It was a decent enough article.
It ranked well and got a lot of traffic. My highpoint was when I saw links from a couple of schools and a homework assignment that asked students to read MY article and answer some questions about entrepreneurship. That was a good feeling.
The problem was, I wrote it when I wasn’t making a dime with my own business.
So a couple years ago when I moved to a new server, I decided to wipe the slate clean and delete the mistakes of my past wantrepreneur self.
I make no promises here. But I might start blogging again. (Please hold the applause until the end – thanks.)
One of my goals is to challenge myself by stepping out of my comfort zone on a regular basis. Hopefully, blogging will give me a degree of accountability.
I’ve always enjoyed writing, but I also have a hard time putting myself out there. But since I’m no longer concerned about making a name for myself or attracting business, I feel that I can be more open and authentic now.
My second goal is to connect with like-minded people and (hopefully) add value to a few people’s lives along the way.
Thanks for reading,